CRM & Marketing

Know your customers, grow your business.

A powerful CRM built specifically for dive shops. Tags, segmentation, arrival/departure dates, birthday campaigns, and targeted email outreach. Build lasting customer relationships that drive revenue growth.

Customers & CRM248 customers
248
Total
32
VIP
15
Birthday
JV
Jan de Vries
PADI OWDNitroxVIP
14-03
MB
Maria Bakker
SSI AOWDrysuit
12-03
PK
Pieter Kuiper
PADI RescueTrimix
08-03
360°
Customer profile
Smart
Segmentation
Auto
Campaigns
Tags
Unlimited

CRM that works for dive shops

From customer profile to marketing campaign — everything you need to strengthen customer relationships.

Complete customer profiles

All information in one place: contact details, certifications, dive history, purchases, fills, and preferences. A 360° customer view.

Tags & segmentation

Label customers with tags like 'Nitrox diver', 'VIP', or 'Advanced'. Filter and segment for targeted communication.

Arrival & departure tracking

Perfect for resort destinations: record when customers arrive and depart. Plan actions around their stay.

Birthday campaigns

Automatic birthday emails with a personal discount or greeting. Small gesture, big impact on customer loyalty.

Email campaigns

Send targeted email campaigns to specific segments. Promote new courses to advanced divers or trips to regulars.

Customer history

Every interaction is recorded: fills, rentals, courses, trips, and purchases. Always know what the customer has done before.

Why CRM makes the difference

Customers who feel valued come back. And bring their friends.

1

Higher customer retention

Personal attention and targeted communication keep customers coming back. Lose fewer customers, retain more revenue.

2

Smarter marketing

Send the right offer to the right customer. No spam, just relevant communication that is appreciated.

3

More repeat purchases

By knowing the purchase history, you can proactively make offers. A fill card running low? Send an offer for a new one.

4

Personal service

Know your customer when they walk in. Know what certification they have, what equipment they use, and when their birthday is.

Customer overview
Jan de Vries · PADI OWD
3 cylinders · 2 active strip cards
Active
Maria Bakker · SSI AOW
1 cylinder · Arriving 20-03
Expected
Pieter Kuiper · PADI Rescue
2 cylinders · Departing tomorrow
Departing
Dive Team North
Group account · 12 members
Active

From data to action

The CRM automatically collects data from all modules. Every fill, rental, course, and purchase builds the customer profile.

  • Customer profiles automatically built from all modules
  • Smart segmentation based on behavior and preferences
  • Birthday campaigns and seasonal promotions
  • Email templates with personalized variables

Start building customer relationships

Know your customers better, communicate smarter, and grow your revenue. CRM that truly works for dive shops.